TOP RELIABLE MCC-201 BRAINDUMPS PPT 100% PASS | VALID MARKETING CLOUD CONNECT ESSENTIALS EXAM TOPICS PASS FOR SURE

TOP Reliable MCC-201 Braindumps Ppt 100% Pass | Valid Marketing Cloud Connect Essentials Exam Topics Pass for sure

TOP Reliable MCC-201 Braindumps Ppt 100% Pass | Valid Marketing Cloud Connect Essentials Exam Topics Pass for sure

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q143-Q148):

NEW QUESTION # 143
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

  • A. A Private Domain should be applied to the child business unit.
  • B. A new Sender Authentication Package should be used for NTO.
  • C. A Private Domain should be applied to the parent business unit.
  • D. A Sender Authentication Package should be used for CloudKicks.

Answer: D

Explanation:
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5


NEW QUESTION # 144
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

  • A. Send Log
  • B. Recent Email Send Report
  • C. Data Views
  • D. Tracking Extract

Answer: A

Explanation:
A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5


NEW QUESTION # 145
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

  • A. Select "Use separate 'Subscription Center' for this business unit" in Settings
  • B. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
  • C. Select "Subscribers will be unsubscribed from this business unity only" in Settings
  • D. Create attributes for each child business unit in "Profile Management" to record unsubscribes

Answer: C


NEW QUESTION # 146
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

  • A. Dynamic Content Areas
  • B. Guide Template Language
  • C. Personalization Strings
  • D. Substitution Strings

Answer: A


NEW QUESTION # 147
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

  • A. Use Automation Studio to prepare personalization data and initiate journey.
  • B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
  • C. Use Automation Studio and Salesforce sends with campaign as an audience.
  • D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer: A


NEW QUESTION # 148
......

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